Identity design proposal for TwoJeys's "TRUST NO ONE BY MANU RÍOS COLLECTION X"
Campaign identity proposal made in a university project at Ramon Llull University.
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INTRO - The proposal follows the black&white aesthetic of the brand, with an animation of the logos. First, a sphere enters the scene quickly, representing the youthful spirit that the brand intends to convey. This sphere is divided into three, representing the concept of family and community. Then each sphere is transformed into the isotype and finally into the logo.
FLY - Is formed from a sphere that is transformed into the letters and the smile of the isotype.
CHAYRON - Is formed from a black rectangle with round edges where the logo of the brand and the name of the campaign appears.
OUTRO - First the logo appears from the top of the scene with a soft drop, followed by the text JEWELRY, the place where the pieces are designed and manufactured and the brand's website. All the necessary information for customers to know the most important about the company and how to find it.
